
This one day Intro to Business seminar covers the basic concepts of business formation and operation. With a focus on organizational governance and strategic planning, the seminar agenda is as follows:
MODULE 1: MISSION AND VISION: THE IDEA STAGE [9AM – 9:50AM]
- Why are you starting a business? What is your personal motivation?
- What are you doing? (Define your WHY)
- What is your business? (Value Proposition)
- Who is your customer? (Identify)
This portion will be part of the first piece of your business plan.
10 MINUTE BREAK
MODULE 2: BUSINESS PLAN: THE LEARNING STAGE [10AM – 10:50AM]
- What is a business plan?
- Why is this document important?
- Why does that matter?
- DISCUSSION PORTION: How to develop?
- What are the key parts of a business plan?
- Executive Summary
- Company Description
- Vision, Mission, History, etc.
- Description of products and services
- Analysis of the Market
- Marketing and Sales plan
- Organization and Management
- Risk Analysis
- Finance
- Purpose of raising funds (if applicable)
What else can you include in a business plan?
10 MINUTE BREAK
MODULE 3: STRUCTURE AND GOVERNANCE: THE RESEARCH STAGE [11AM – 11:50AM]
- Basic Types of Structure
- What is an entity?
- Quick Definitions
- Will you be Member Managed or Manager Managed?
- Considerations for Selecting a Particular Structure
11:50AM – 1PM: LUNCH BREAK – NETWORKING/ SPONSORS
MODULE 4: FINANCE: THE STRATEGIC STAGE [1PM – 1:50PM]
- Tax Implications
- Bookkeeping and Accounting Basics
- What is a disregarded Entity?
10 MINUTE BREAK
MODULE 5: OPERATIONS: THE DEFINING STAGE [2PM – 2:50PM]
- How will your business run day-to-day?
- Establish your organizational structure.
- Trade dress/ Branding
- Customer Acquisition
- Processes and Procedures
- Human Resources
- Risk Management
- Productivity
- Culture
10 MINUTE BREAK
MODULE 6: CONCLUSION [3PM –4PM]
- Summarize, Discuss Resources, Sponsors
- Q&A, Discussions
4:00PM – 5PM: NETWORKING/ SPONSORS/ MEET & GREET